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Says a source close to Ajay, “Ajay was never this superstitious but with UMAH nearing release, he’s willing to do what’s best for the film. A few days ago, a friend of his told him that whenever he sported a moustache for a film, the film had garnered commercial and critical success.

The examples the friend gave were Ram Gopal Varma’s Company, Harry Baweja’s Qayamat, Prakash Jha’s Gangaajal and recently Vishal Bhardwaj’s Omkara.”

Though Ajay is not superstitious by nature, he was willing to try out the friend’s suggestion that he grow a moustache before the release of UMAH to better the film’s prospects.

The friend adds, “Ajay is very keen that people from all sections of society watch his directorial debut as he’s poured his heart out in the film.”

When we quizzed him about it, Ajay preferred to shrug it off. “I’m growing a moustache because I felt like it.” Is it for the look of a film? “No.”

Devgan will be seen sporting his new fuzz in today’s episode of Zee TV’s Rock ‘N’ Roll Family.