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What better way to promote a musical love story titled London Dreams than through a live concert and that too in London!

Well, director Vipul Amrutlal Shah and the colourful ensemble cast of his film are rolling up their sleeves for something like that. Come October 28, two days before the release of their film ‘London Dreams’, Salman Khan, Ajay Devgn and Asin will perform live along with music directors Shankar-Ehsaan-Loy in front of thousands of Londoners.

In the concert, songs from the movie will be performed.

In ‘London Dreams’ Salman plays a talented musician from Punjab. He has talent but no fame. Ajay plays his friend who starts a band in London. Things take an unexpected turn when Ajay brings Salman to London and the latter strikes an instantaneous fame, while Ajay is being pushed to the sidelines. There is an important concert in the movie set in Wembley stadium.

However, for the promotional concert in London, the Wembley stadium wasn’t suited. So the organizers settled for The London Excel Arena which has space for as many as 40,000 people.

The film’s actors, music directors, and other crew members will take the stage at the Arena on October 28. The cast and crew are expected to reach London one day before the concert.

The movie is slated for worldwide release on October 30.